From Scribbles to Something Real
Client Background
A solo tinkerer and side-project enthusiast from the Netherlands. He had a big heart for creativity and a simple request: help people capture and evolve their ideas — from napkin doodles to startup-ready clarity — without overwhelming them
What
We Did
We helped refine the flow for capturing notes, prompts, tags, and images in a way that encouraged exploration instead of structure. The interface was designed to feel “lo-fi” on purpose — lightweight, clean, and creatively open-ended.
The
Challenge
Idea Growr had a minimal interface… and needed to stay that way. This wasn’t a task manager or a project tracker. It was meant to feel more like a personal lab notebook. The founder wanted something people could trust with their weirdest ideas.
Not every app needs to organize your life. Some should just spark it.
The Outcome
Idea Growr found its home in the indie maker community, with thousands of downloads and loyal users who love how frictionless it feels to jot down ideas, revisit them, and let them evolve naturally
