The Day Planner for People Who Hate Plannin
Client Background
An indie designer-developer with a cult following on Reddit and Product Hunt. He built the MVP for himself — a beautiful visual planner that didn’t feel like an office spreadsheet. After it started picking up traction, he called us in to help scale and polish
What
We Did
We enhanced the visual timeline experience, refined the interactions, and made sure the app stayed true to its indie heart while becoming more powerful under the hood. Subtle UX tweaks, color flows, and layout logic made the planner both more functional and more delightful.
The
Challenge
The app already had a fanbase — but it needed structure (pun intended). The founder wanted to level up without losing the product’s signature charm. And with the Android version coming soon, he needed help making it consistent across platforms.
We don’t force structure. We build it around how you flow.
The Outcome
Structured now boasts over a million monthly users and glowing reviews from creatives, neurodivergent users, and productivity lovers who finally found a system that works for how they think.
