A 62-day exhibition campaign on the human cost of coltan
The Stone Behind The Screen, for Lipanda Foundation: art direction, print, a ten-post social story arc, two short films, and a LinkedIn presence built from zero.
01The challenge
Coltan sits inside every phone screen, while its human cost in the DRC goes unseen. For Lipanda Foundation, a 501(c)(3) in Alexandria, VA, the campaign had two jobs: bring the whole city through the exhibition doors, and bring donations through the site.
02Our approach
One visual concept
A single museum-grade concept built to carry a two-month exhibition.
A print system
Exhibition and opening-ceremony designs, delivered print-ready and for digital.
A social story arc
Ten posts sequenced like a narrative, each with its copy written in full.
Films and publishing
Two scripted films, published across Instagram, Facebook and a newly created LinkedIn.
03Inside the work
04Ten-post story arc · Instagram, Facebook, LinkedIn
- What is coltan?4 slides
- Artist spotlight IStory + works
- Artist spotlight IIStory + works
- Opening ceremonyJul 30
- The askDonation CTA
05The outcome
The full campaign engine was live before opening night, with the first assets published ahead of July 10 and a dedicated push for the July 30 ceremony.
